Jimmie Bruce Long
October 7, 1942  -  March 1, 2018

Jimmie Bruce Long

Jimmie Long, 75, of Ruidoso passed away on Thursday, March 1, 2018 at his home. He was born October 7, 1942 in Dallas, Texas. He had lived in Ruidoso since 1986 and was the owner-operator of the “Toy Store”. Jimmie was loved by many in Ruidoso. He attended Kingdom Hall of Jehovah’s Witnesses.

He is survived by his sister, Rosemary Slayton; nephew, David Slayton and niece, Mandy Slayton.

His service will be Sunday, March 11, at 11:00 A.M. at the Kingdom Hall of Jehovah’s Witnessed in Gavilan Canyon.


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  1. Bert Brunell

    As Kind A Soul As You Could Ever Know. We met Jimmy in 1989, Our three daughters Diah, Mindy and Kayci would visit Jimmy every time the were at our Business with us (a short walk away) and never failed to find a new toy. Jimmy NEVER forgot their names and NEVER failed to send them each a post card when he went on a trip. An amazing and ever so kind Man. People still come by our business and ask about "Toy Store" Jimmy. Rest Well Jimmy Long...and Know you are missed and remembered. Bert and Dixie Brunell and Family.

  2. Robert Clarke
    Ruidoso, NM

    I will miss Jimmie's smiling face and his friendliness . We first took our little grandkids to his toy store in the 80's , and now they're all grown up, but we will all miss him. I'm sure he's still smiling , and in Heaven . -- Bob & Eva

  3. Kelly Maynard
    Capitan, NM

    May you rest in peace. Thank you for the smiles you gave when I when would run into.. You will be truly missed. Prayers to Jimmies family, may God give your comfort in your time of need.

  4. Trina & Skyler Nunnally
    Ruidoso, NM

    What a precious soul, Jimmie was. My son loved to go into the toy store any time he got money for birthdays or whatever. As he got older he would still go in to check things out and visit and hang out with Jimmie. We loved him and he loved everyone. Will miss seeing his sweet face in town. God speed Jimmie.

  5. Kathy White

    You will be missed. Such a gentle soul.

  6. Connie and David Boehm
    Ruidoso, NM

    Many fond memories of Jimmie throughout the years. He was a sweet man with a kind soul & we will miss seeing him around town. Prayers to his family.

  7. Ruth Ewen
    Ruidoso, NM

    Jimmie was a gentle giant. Always smiling, and so generous...you couldn't outgive him. My girls spent many Saturdays hanging around his store and he always made them feel welcome. Even though they have been grown for years, everytime I saw him, he asked about them by name. Jimmie your smiling face will be missed around town. God bless you.

  8. Jessica Mitchell
    Rowlett, TX

    Such a sweet and wonderful man.

  9. Janet Lampe
    Ruidoso, NM

    My sister took me to the toy store in Midtown what I was young. I remember Jimmy being so full of life and loving what he did with his toy store. His toys weren't the toys you'd see at Walmart or Toys R Us. They were vintage and different toys. He even had prank toys. He was so fully of love and laughter. I would drive through Midtown everyday to work and watch him sit on the bench near Hall Of Flame and just enjoy himself. Ii will truly miss him and I've always missed his toyshop.

  10. Barbara
    Ruidoso, NM

    Jimmie was such a genuine man, so kind and good. I used to take my kids to his Toy Store, that's when we first met. We would run into him in midtown a lot and he was always such a gentleman. He will be missed by so many of us. Rest in Peace Jimmie. And lot of love from all of us. :) <3

  11. DIah Brunell Swanner
    Lubbock, TX

    My sisters and I made many visits to see Jimmy at his toy store growing up and loved watching him show us his magic tricks. Jimmy always sent us a postcard when he left town letting us know where he was and how he was doing. He was the kindest person you could ever meet and will be dearly missed by many. Rest easy, Jimmy.

  12. Nancy Turner

    Jimmie will be missed. A true gentleman with a very kind heart.

  13. Gail Jones
    Ruidoso, NM

    Jimmy was a happy person he saw me every day. He and Al had such fun talking together. Now they can talk again. May they both be at peace. Love you Jimmy many years. Rest well my friend!

  14. Scott Gossett
    Bandera, TX

    Much of my childhood was spent at the Toy Box. Many fond memories of Jimmie.

  15. Randy and Vickie Widener
    Ruidoso, NM

    Very sweet man!

  16. Payne Family
    Ruidoso, NM

    We will miss Jimmy. He was always happy, and very kind. We look forward to seeing him back during the promised resurrection when death will be no more. At that time 75 years will be only a few. Young and healthy!
    John 5:28-29, Revelation 21:3-4

  17. The Dorer Family
    Capitan, NM

    We send our condolences to Jimmies Family. We all will miss him. We look forward to when we can see our Heavenly Father’s promise fulfilled when he will rise up our dead loved ones, like Jimmie. John 5:28,29

  18. Cindy Scott
    Ruidoso Downs, NM

    We will miss seeing you Jimmie! You were always so kind and friendly!

  19. Jasmine Candelaria
    Ruidoso, NM

    Breaks my Heart that you wont be stopping by my work to tell me how you are doing .I enjoyed seeing you and I will Definitely Miss your smiling face. You made a big impact on my life and I'll never forget you

  20. Brandon Martin & Dusty Payne
    Ruidoso, NM

    Such a kind man and great soul. You will be dearly missed.

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